Indie labels get Dolby Atmos boost

2024-03-211 Min read
Indie labels get Dolby Atmos boost

We’re excited to announce an exclusive partnership with The American Association of Independent Music (A2IM), whose mission is to promote growth, awareness and opportunities for American independent music labels and artists, through advocacy, education and community.

With spatial audio tracks being prioritized and valued by Apple Music (the 2nd streaming platform in market share) with 10% bonus payout in royalties, a revenue increase opportunity is to be leveraged for artists.

However, the problem lies in the heavy lift for independent labels and artists to deliver in multiple formats, let alone spatial audio. And mastering existing tracks in Dolby Atmos format requires a double investment (time and money with a certified engineer) which is simply out of reach for these businesses. Through Amplify Studios, this exclusive discount will help provide affordable Dolby Atmos mixing services to record labels that are members of A2IM.

At $65 a track, this service offers an impressive solution for independent labels. They deliver the same high-quality Dolby Atmos as traditional studios but at a fraction of the cost, which means labels can invest more in what truly matters – creating great music.

Dr. Richard James Burgess, President and CEO of A2IM

We're thrilled to partner with A2IM and support independent artists. Our mission has always been to democratize access to cutting-edge audio technologies. This partnership is a step forward in leveling the playing field for independent artists and labels.

Nathalie Birocheau, CEO of Ircam Amplify

👉 The benefits of this exclusive partnership for A2IM members include:

  • One free track.
  • 20% off on the first order, whatever the size.
  • 10% off on all following orders.

About A2IM : The American Association of Independent Music (A2IM) is a 501(c)(6) not-for-profit trade organization that serves as a central voice for a diverse community of over 600 independently owned record labels operating within the United States. A2IM represents their interests in the marketplace, in the media, on Capitol Hill, and as part of the global music community. As an organization, A2IM is committed to protecting the value of independent musical contributions and influence on a policy level. Visit their website:

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